Does Your Business Really Need Color Printing?

Since its inception, color printing has revolutionized the way we do business. From marketing collateral to business cards, companies recognize that color is one way to heighten brand awareness. But the question of whether your business needs color printing within your own office or not isn’t necessarily clear. Here are a few signs that it’s time to make the switch to in-house color printing.

You’re Racking Up Print Shop Invoices – Sure, every business goes through periods where new color brochures and flyers need to be printed. But, are you shocked by the amount your company is spending at the local print shop? If your marketing initiatives have you spending tons of time and money for printed pieces, the more cost-effective choice is to bring a color device in-house.

You’re Running Late with Color Projects – Waiting in line at a print shop removes all control over your project—you are at the mercy of your vendor’s queue. If you find yourself paying extra to expedite projects, it is probably time to consider how much your business uses color outputs and weigh that against the total cost of ownership (TCO) of a color printer or multifunction device.

You Need To Increase Invoice Payments – Studies have shown that the strategic use of color on customer invoices increases payments by as much as 30 percent! So, adding color to your monthly invoices can actually make your company money. Would you leave money on the table under any other circumstance? How could you not entertain color printing knowing that it can positively affect your bottom line every month?

You Haven’t Priced the Cost of Color Machines Lately – If it’s been a while since you’ve had a conversation about color devices with your office equipment vendor, you may be surprised by what you learn. Color printing has come a long way technologically, providing state-of-the-art color outputs that you once were required to go to a printing specialist to achieve. Moreover, these devices are more affordable than ever as businesses of all sizes take advantage of on-demand color printing in-house.

The importance of color printing in modern business can’t be overstated. Whether you are strategic about color use, considering the psychology of color – such as blue instilling trustworthiness and oranges and browns not testing well with focus groups—or if you keep it simple and stick with the colors used in your company’s branding, color is an important part of competing in today’s market. To learn more about color printing and how it fits into your business model and budget, contact Monster Technology today.